Strategic Communication Management Current Issue Highlights
In this issue, we examine how the internal communicator can find themselves in the position of communication coach to their senior leader. Synopsis’ Dominic Walters and David Norton share their experience with global pharmaceutical leader AstraZeneca in the lead case study (below). And Penny Lawson describes the strategy employed by ITV's internal communication department to engage employees during a high profile change of CEO.
Recent articles from SCM
Leadership communication – the AstraZeneca way
Faced with major and sustained change, the Research & Development organization of AstraZeneca worked with communication consultancy Synopsis to coach, equip and support its leadership teams to engage employees in what was happening. Here, Dominic Walters and David Norton explain the lessons learned on the way.
Enabling RBC's employees to choose their own news
David Moorcroft, senior vice president of corporate communications for Canada’s largest company, the Royal Bank of Canada (RBC), describes the successful implementation of a new employee online newsletter, “INsite”, and its impact in engaging the company’s global workforce.
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