Communication Technology
PLAYBACK:
Talking From the Inside Out: Employee Blogs
Presented by Christopher Hannegan of Edelman
GBP99/USD185 Buy Now
PLAYBACK:
Your New Year's Resolution: Get Better Results from PowerPoint
Presented by Nicholas Oulton of m62
With 450+ million PowerPoint users worldwide, it's no wonder that business presentations all start to look the same – lots of text, bullet points, clip art and even gimmicky sound effects! Time after time, great presenters are let down by poor-quality slides. Instead of improving presentations, this ubiquitous tool condemns the user to "death by PowerPoint."
If you're a communicator who's spent hours planning and crafting messages this is bad news. It compromises the communication effectiveness of your managers and senior leaders every day. The good news is, getting better at PowerPoint is relatively easy to fix if you follow a set of simple rules. Sign up to this 90-minute seminar and learn:
- Why bullet points are ineffective.
- How to help audiences assimilate information from PowerPoint to achieve your communication goals.
- How to engage your audience with content rather than personality.
- How Mnemonic techniques can impact your presentations.
- How to use PowerPoint to help the audience understand your message instead of using it as a crutch for the presenter.
- How to create guidelines for PowerPoint for your managers and senior leaders.
- How to reproduce cold fusion and split the atom before noon – most people won't read this bullet point, want to know why? Join the Webinar.
GBP99/USD185 Buy Now
PLAYBACK:
Corporate Blogging
Presented by Debbie Weil of Wordbiz
You've heard about corporate blogging by now. Bob Lutz, GM's global vice president for product development is blogging. Jonathan Schwartz, Sun Microsystems' COO and President is blogging. 75,000 new blogs are created everyday and the total is around 30 million, according to Technorati.com. But what do you really need to know about this new online phenomenon? How can you use it as a business communications strategy - either internally or externally. Or should you?
GBP99/USD185 Buy Now
PLAYBACK:
Podcasting: A Corporate Communicator's Guide
Presented by Ben Edwards of IBM
Everybody's doing it, from Barack Obama to The Disney Corporation. But what, exactly, is podcasting - and what explains its meteoric rise? Ben Edwards, head of New Media Communications for IBM, offers practical pointers and advice on how and why companies should be exploring this new and powerful communications tool, both for internal communications and to brand and market the corporation more effectively with its external audiences.
Producer, host, engineer and publisher of IBM's critically-acclaimed "Future of..." podcast series, Ben will explain the mechanics of making a podcast, the medium's compelling economics, good (and lousy) content ideas and the art and science of marketing a podcast effectively, both internally and externally. IBM believes that, done well, podcasting has the potential to be a game-changing technology, with applications spanning everything from mundane conference calls to core brand marketing.
GBP99/USD185 Buy Now
PLAYBACK:
Podcasting: A Corporate Communicator's Guide (UK Version)
Presented by Ben Edwards of IBM
Producer, host, engineer and publisher of IBM's critically-acclaimed "Future of..." podcast series, Ben will explain the mechanics of making a podcast, the medium's compelling economics, good (and lousy) content ideas and the art and science of marketing a podcast effectively, both internally and externally. IBM believes that, done well, podcasting has the potential to be a game-changing technology, with applications spanning everything from mundane conference calls to core brand marketing.
Producer, host, engineer and publisher of IBM's critically-acclaimed "Future of..." podcast series, Ben will explain the mechanics of making a podcast, the medium's compelling economics, good (and lousy) content ideas and the art and science of marketing a podcast effectively, both internally and externally. IBM believes that, done well, podcasting has the potential to be a game-changing technology, with applications spanning everything from mundane conference calls to core brand marketing.
GBP99/USD185 Buy Now
PLAYBACK:
How to Use Corporate Blogging as Part of Your Strategic Communication Plan
Presented by Debbie Weil of Wordbiz
Corporate blogging means the use of company-sponsored blogs as a way to connect with internal and external audiences. Interactive, instant, efficient, often revelatory, corporate blogs are no longer optional. With the total number of blogs surpassing 50 million, we've entered the era of Corporate Blogging 2.0. You need to know now how can you can use this new communications channel. Organizations as various as McDonald’s Corp. and the London School of Business are using blogs to spread their message, learn from stakeholders and create a body of knowledge encapsulated in a digital trail.
Sign up for this 90-minute seminar and learn:
- How to wrap a blog into your overall content and communications strategy
- Who should write your blog and what the topic should be
- European and U.S. case studies on what works – and what doesn't in a corporate blog
- How to manage an internal or external corporate blog
- How to measure results
- Whether your organization is blog-ready
GBP99/USD185 Buy Now
PLAYBACK:
Should your CEO Blog?
Presented by Debbie Weil of Wordbiz
CEO blogging is already a hot topic for CEOs such as Jonathon Schwartz at Sun Microsystem. Ever since Schwartz became the first Fortune 500 CEO blogger to evangelize the benefits of this powerful new communications channel, others have begun to follow suit. Now dozens of CEOs from large and small enterprises both public and private in the U.S., Europe and other countries are starting their own blogs.
With so many CEOs blogging, this trend raises several questions.
- Does a CEO have time to blog?
- What about internal approvals and regulatory issues?
- What should the topic of a CEO blog be?
- What if the CEO isn't a good writer? Is it OK to ghostblog for a CEO?
- Can a CEO or senior executive write openly enough to make his or her blog compelling - and not just a PR stunt?
And if your CEO does blog how do you quantify the benefits of ROB (Return on Blogging) for a CEO blogger?
Sign up for this 90-minute seminar and learn:
- Best-practices for senior executive blogging
- Who the best CEO bloggers are (and what you can learn from them)
- How to determine whether your CEO has blogging DNA
- Alternatives, if the CEO doesn't like to write (hint: think podcasts and online video)
GBP99/USD185 Buy Now
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