Webinar Playbacks

PLAYBACK: Engaging Employees in Corporate Responsibility
Presented by Rob Cameron of Flag and Jason Sumner of Melcrum

You can't truly engage anyone in a corporate responsibility program that is separate from the objectives of the business, because they know outright - or sense through unspoken messages - that when the company mentions corporate responsibility it is just an add-on, or a CEO pet project.

The secret to employee CR engagement is to align goals that matter to the entire business - reputation, recruitment, skills development – with goals that matter to individual employees - pay, status in the company and a sense of satisfaction about the company they work for.

Sign up for this 90-minute seminar and take away:

• Case studies from leading companies including KPMG, Ford and Intel
• How to set a CR employee engagement strategy
• What's in it for employees: understanding what motivates employees at every level to be involved in CR
• The secrets of communicating CR efforts effectively to senior leaders and front-line employees
• How to engage employees in CR reporting
• Measuring CR engagement

GBP99/USD185 Buy Now

 

PLAYBACK: Engaging Employees in Change: Cingular Wireless
Presented by Bonnie Owen of Cingular

Following the AT&T Wireless and Cingular Wireless merger, the new organization needed every employee's support to meet senior management's ambitious goals and make the merger a success. To achieve this, employees needed to understand and believe in the new corporate strategy, and do their part to support it. This session will describe the communication strategies aimed at mapping employees to the new strategy, helping supervisors and managers build this understanding and accord within their teams, and building engagement across all job functions, levels, and company of origin.

During this session, you will learn how Cingular Employee Communications:

• focused on four Strategic Imperatives to drive employee behavior
• segmented audiences and leveraged managers as communicators
• used a combination of print, electronic, multimedia and face-to-face programs to deliver consistent messages again and again.

GBP99/USD185 Buy Now

 

PLAYBACK: How Management and the Union Teamed Up at the Army Corps of Engineers to Improve Communication & Engagement
Presented by Linda Dulye of LM Dulye & Co. with Bob Anderson & Curtis Pigram of the Army Corps

Effective communications in a non-unionized environment is tough enough, but when a represented organization is added to the mix, things can get very challenging, very quickly.

The communications experts at L.M. Dulye & Co. will explore this complex challenge with you – along with two professionals who are deeply engaged in L.M. Dulye & Co.-led improvement efforts –  Robert Anderson, Public Affairs Officer, US Army Corps of Engineers-Memphis District and Curtis Pigram Jr., IFPTE Local 259 President. The discussion will focus on improving communications and building relationships through partnering – not by infighting and filing endless grievances.  This dynamic and interactive webcast will guide you through the slippery slope of managing issues in this environment and will provide you with tips and techniques you can use to get the job done – and get it done right.
           
By attending you will learn:

• Who sets the tone for communications?
• Who is responsible for communicating and when?
• What communication channels are available?
• What is the relationship between management and the local union?  And for the national union?
• How does the company's organization match the union's organization?
• How is feedback received and managed?
• How are the non-represented employees factored into the management equation?
• Who is communicating with your customers about your unionized environment?

GBP99/USD185 Buy Now