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Dealing with constant change is one of the biggest challenges facing leaders and organisations. In this practical and interactive workshop, you'll find out what you can do to help your company implement change successfully, taking employees with you as willing participants instead of reluctant spectators or even saboteurs.
You'll learn from best-practice case studies about how leading organisations are managing change, and leave with tools, tips and techniques you can start using straight away. The workshop will cover:
- The top 10 reasons why change efforts fail, and how to avoid them
- Using change theory to shape your communication planning approach
- Supporting leaders to communicate change effectively
- Making change personal to connect with people's hearts, not just their heads
- Choosing tactics that help people learn and move forward - going beyond "tell/sell"

Sue Dewhurst Sue spent ten years working as a senior in-house internal communicator with Royal Mail, Barclays and latterly ntl as Director of Internal Communications before founding her consultancy business. She specialises in change-related communication, and is known for combining strategic thinking with a pragmatic approach, making sure communication solutions 'actually work'. Her experience ranges from restructuring and redundancies, large-scale IT change and vision and values work through to crisis communication.
Liam FitzPatrick Liam has twenty years' experience in communications in-house and as a consultant. He has worked in the UK and internationally across a range of sectors including transport, aviation, government, oil and gas, telecoms and not for profit. He is particularly interested in research and evaluation. Liam's teaching experience includes lecturing on the MBA programme at Imperial College in London as well as being a visiting lecturer at several universities and colleges.
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