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Strategic
Communication
Management
Summit UK 2007

Keeping business strategy at the core of your communication plan

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October 17-18th, 2007
Pre-Summit Workshops October 16th Millennium Gloucester Hotel, London, UK

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Event Agenda

Day OneDay TwoWorkshop


Workshops


October 16th, 2007


09:00 - 12:30

Using communication to support organisational change

Image of Sue Dewhurst
Image of Liam FitzPatrick


Dealing with constant change is one of the biggest challenges facing leaders and organisations. In this practical and interactive workshop, you'll find out what you can do to help your company implement change successfully, taking employees with you as willing participants instead of reluctant spectators or even saboteurs.

You'll learn from best-practice case studies about how leading organisations are managing change, and leave with tools, tips and techniques you can start using straight away. The workshop will cover:

  • The top 10 reasons why change efforts fail, and how to avoid them
  • Using change theory to shape your communication planning approach
  • Supporting leaders to communicate change effectively
  • Making change personal to connect with people's hearts, not just their heads
  • Choosing tactics that help people learn and move forward - going beyond "tell/sell"



Sue Dewhurst Sue spent ten years working as a senior in-house internal communicator with Royal Mail, Barclays and latterly ntl as Director of Internal Communications before founding her consultancy business. She specialises in change-related communication, and is known for combining strategic thinking with a pragmatic approach, making sure communication solutions 'actually work'. Her experience ranges from restructuring and redundancies, large-scale IT change and vision and values work through to crisis communication.

Liam FitzPatrick Liam has twenty years' experience in communications in-house and as a consultant. He has worked in the UK and internationally across a range of sectors including transport, aviation, government, oil and gas, telecoms and not for profit. He is particularly interested in research and evaluation. Liam's teaching experience includes lecturing on the MBA programme at Imperial College in London as well as being a visiting lecturer at several universities and colleges.


1:30 - 5:00

How to coach senior managers to become better communicators


Image of Louisa Scott



Effective leadership communication is essential to create an environment that will enhance productivity and performance. While there is no doubt that most business leaders are experts at shaping the best strategy for their organisation, many don't have the necessary skills to develop a climate and culture where employees feel valued and are willing to perform at their best.

In this workshop you'll learn how you can coach, assist and convince senior management how good communication is key to maximising their essential role in driving employee engagement. Your workshop leaders, The Company Agency, work at the very highest levels of the business and political worlds, helping leaders to maximise the impact of all their communication across a range of contexts. Hear how you can help senior figures in your organisation deliver their messages in ways that play to their natural strengths as communicators. The format of the workshop will be interactive and participative, encouraging delegates to interact and learn by doing. Key areas to be covered include:

  • Introductory briefing about the importance of communication skills for individual, departmental and corporate success - including a company's bottom line
  • Presentation challenges and solutions - why people do and don't listen
  • Content challenges and solutions - what is a narrative or story and why is it a relevant and valuable communication tool?
  • See how you communicate: Filming and analysis of how each participant communicates individually and as part of a team in a range of contexts
  • Review of passive visual cues, voice, pace, style and tone of communication
  • In-depth coaching in content selection, language and length of narrative and assessment of audience needs
  • Dos and don'ts of presentations


Louisa Scott Louisa spent seven years at the BBC. She was Results Editor for the 2001 General Election and worked as a producer for the Political Research unit, News 24 and latterly the Six O'Clock News. She joined The Company Agency in 2003 and works with senior executives helping to improve their personal communication skills.

Molly Watson Molly began her career trading FTSE Options on the London International Financial Futures Exchange. She then moved into journalism, becoming New York correspondent for the Evening Standard, a columnist for the Mail on Sunday and regular contributor to Vogue, the Daily Telegraph and The Spectator magazine. She recently headed up the London office of Crosby|Textor, Australia's leading political strategic and opinion research consultancy. Molly specialises in crafting corporate narratives.


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