 |
|
 |  |
A debate around the perfect reporting line for internal comms within the business emerged once again on Melcrum's online discussion forum, prompted by the following comment:
"Internal communications currently reports into HR but we're discussing moving it to the Corporate Communication team so that there is a unified message externally and internally."
How does this compare to the situation within your own organization?
According to The Pulse, Melcrum's 2006-07 research into internal communication budgets, salaries and trends, there's been a steady trend for the internal communication function to be placed within corporate communication.
Online global survey
The online survey completed by over 1,000 communicators worldwide found that:
- 44% of respondents said their internal comms function sits within corporate comms (compared with only 28% in 2003)
- 18% of respondents said their internal comms function reported into HR
An area becoming increasingly less popular for housing internal communication is the PR/Public affairs department, down from 15% in 2003 to 8% in 2006.
You can find out more about the structure of internal communication functions in a free chapter from the full report.
See you next week.
Mandy Thatcher
Editor
mandy.thatcher@melcrum.com
P.S. This week on the Melcrum Podcast: interviews from the recent IABC conference in New Orleans, with Angela Sinickas, Shel Holtz and Roger D'Aprix.
Advertisement
As well as being a showcase for the "best of the best" communication strategies, research and practical tools for communicators, this year's Strategic Communication Management Summit UK will take a look at how companies can keep business strategy at the core of their communication plan.
With so much hype around new developments in social media, it's easy to get carried away and lose sight of the “big picture”.
Come along to the Summit and find out how to make sure your employees understand the business strategy and their role in delivering it.
6th Annual
Strategic Communication Management
Summit UK 2007
16th-18th October 2007
Millennium Gloucester Hotel, London, UK
Download the programme of the conference
Further reading
Vital statistics - What are your peers thinking?
Vital statistics - Communication budgets in 2007
And Finally - Go on, I dare you
Facebook faces ban by even more companies
The Hub – 10 August 2007
Is your comms department getting the resources it deserves?
Melcrum Blog – 9 August 2007
Experience with "agency model" in internal comms
Communicators' Network – 13 August 2007
Internal Comms Manager – Senior Leadership Comms, London
Apply
now
The Social Media Forum for Communicators Europe
25-26 September, Amsterdam
Apply to go
About
Melcrum
Melcrum is
a research and training business, expert in all aspects of
internal communication. Through our global networks, we connect
more than 18,000 professional communicators in sharing what
works. We produce benchmarking research, periodicals, reports,
membership websites and CD-ROMs and run training coures,
conferences and workshops.
