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mandy.thatcher@melcrum.comNovember 22nd, 2007
Dear Source Reader
In the latest issue of Strategic Communication Management we hear how in 2005, research at Royal Bank of Canada revealed that only 1% of its 70,000 employees regarded the company's print magazine as their primary source of information. "Yet, print represented the largest component of our employee communication budget" says David Moorcroft, senior vice-president of corporate communications for RBC.
This discovery was a burning platform for change and the rationale behind a new online newsletter that has cut costs and given employees more influence over news selection, feedback and discussion. Read the full case study
Enjoy the rest of this issue. See you next week.
Mandy Thatcher
Editor
mandy.thatcher@melcrum.com
P.S. Let me know if you'll be attending the European Employee Engagement Conference in Amsterdam next week – I always enjoy chatting with readers.
Final 7-days of Melcrum's budget buster
There's never been a better time to invest in your skills by saving up to
35% off Melcrum products until November 30th. Why not transform your intranet, develop a communication toolkit from scratch, embed employee engagement in your organization or even sharpen your tools with a framework of core communication competencies. Whatever your challenge, we've got the solution.
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Nissan launches "N-Square" internal social networking site
The Internal Comms Hub, November 19, 2007
Global car manufacturer, Nissan, is to launch a new social networking site for its employees. The site, dubbed “N-Square”, will connect up to 50,000 of the company's 180,000 employees globally. Users will be able to create online profiles, blogs, communities and discussion groups and share data files.
Making your message stick
Robin Crumby, The Melcrum Blog, November 8, 2007
How do you make your message stick? The answer it seems is to: keep it simple, credible, unexpected and, perhaps most importantly, tap into the schema (or frame of reference) of the intended recipient.
How ITV increased the CEO's visibility in his first 100 days
Interview with Penny Lawson, Melcrum Podcast, November 22,
2007
Penny Lawson, director of internal communication at ITV, describes the techniques used to maximize visibility of the TV channel's new CEO, Michael Grade during his first 100 days.
Is engagement an employee responsibility?
Melanie Esteves, Melcrum’s Communicators'
Network, November 14, 2007
As the momentum of employee engagement and how it impacts the success of an organization continues to grow, I was a little surprised when a friend who is an HR Leader commented that employee engagement is an individual's responsibility.
Employers give cash to healthy workers
The Internal Comms Hub, November 19, 2007
More companies plan to offer financial incentives to reward workers who adopt healthy lifestyles, according to the 2007/2008 Staying@Work survey by Watson Wyatt Worldwide.
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