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At Melcrum's Employee Engagement conference in Amsterdam next month, Job van Harmelen, senior communications consultant at TNT will share the online initiatives introduced to help connect and engage 150,000 employees with the company's future plans and goals. The list includes a virtual CEO office, blogs, online-chat sessions, podcasts and videocasts.
In an interview from the latest Melcrum podcast, van Harmelen shares his three tips for communicating with a large and globally dispersed workforce.
1. Get your themes right
If you're talking about strategy, get your strategic priorities straight and make sure that they mean something to the people you want to talk to. This can be very broad because strategic initiatives have an impact on almost everyone.
2. Be pragmatic
When we started [with our online initiatives] we thought we'd have the entire world online within a year, but you have to be satisfied with, for example, if you post a blog and get 10 replies. That means you've done a great job.
3. Stick to what you're doing
It's always easy to go with the next big thing. But make sure that once you have these [new] channels in place that they're continually being used. We know, for example, now that we've rolled out the videocasting part of the website, that it's not competing with the blog. They should empower each other to facilitate a dialogue. It's not about the tools, it's about the dialogue.
Find out more about the speakers at next month's European Employee Engagement conference by downloading the program, or listen to the full interview with van Harmelen on Melcrum's latest podcast.
See you next week.
Mandy Thatcher
Editor
mandy.thatcher@melcrum.com
P.S. Melcrum is offering a 33% discount off the full price of the Employee Engagement conference to the first 5 Source for Communicators subscribers to register.
To take advantage of this special offer please call +44 (0)207 600 4670 or e-mail Frank Hannigan.
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European Employee Engagement Conference
27-29 November, London
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